The Green Beauty Revolution
June 18, 2019
A national health revolution is shaking up the beauty industry. Perhaps you’ve noticed that all-natural beauty products are no longer limited to the unglamorous corner of your natural foods store?
It seems that natural beauty is following in the footsteps of the organic or “natural” food movement. But what is natural beauty? Currently, it’s an unregulated term, so consumers should take care to educate themselves as to ingredients in their beauty products. Certified organic and natural skincare products should protect, soothe and nourish your skin and contain active or principal ingredients that include botanical concentrates and vitamins derived from nature – in other words, plants!
Because it’s easy for brands to be misleading about what goes into their products, as a consumer, the best way to change the market is to understand what’s in your beauty products and make a conscious choice to pick a naturally-sourced, eco-friendly, cruelty-free product.
Enter the Green Beauty Revolution….
Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Most consumers are embracing wellness and we believe “green” products are safer and healthier for us. Many consumers are using wellness products on their face because, with products like makeup or skincare, pure ingredients are a chief concern. The number one green ingredient women look for in beauty products is plant oil. More people are becoming educated about the benefits of natural, plant-based oils like Hemp and the beauty and skincare industry is responding with “green” products. There are exciting discoveries and developments in the green beauty movement. Botanical sources for skin-saving compounds like antioxidants, omegas, and polyphenols are being infused into serums, creams, masks, and cleansers.
Transparency is one of the biggest benefits of the Green Beauty movement. Allergies affect 1 in 13 people in the US today. For people who are allergic or have sensitivities to ingredients in any product it is crucial they know what’s in the product they are purchasing. Green beauty companies are committing to transparency about their ingredients and their sources.
It’s never been easier to look amazing and go green at the same time! Being one step up on your health does not get any easier than using the environmentally conscious and naturally sourced skincare products that Tevenere offers. If you don’t know better. You can’t do better. Know what’s in your products… at Tevenere, we do!